SEO for real estate:
capture sellers with organic.

Nobody ranks for 'real estate agency in Vigo' against Engel & Völkers, Look & Find and the portals. But every day there are thousands of searches like 'agency specialized in Casablanca Vigo', 'agency to sell chalet in Coruxo', 'local agency Bouzas'. These are the URLs that must exist on your site — one per neighborhood + property type combination you work.

• One URL per work area (minimum 5-10 zones in a mid-size city)
• Per-area structure: Neighborhood knowledge (services, schools, transport) · Predominant property types · Current price range · Why us for this area · Case studies · FAQ
• One URL per property type worked (flats · chalets · commercial · offices · land · new builds)
• Cross zones × types in combined pages when there's real volume ('chalets in Coruxo and Saiáns')
• Schema RealEstateAgent + Place + Service for each combination

Flat sellers do much more prior research than buyers. They search 'how long does it take to sell a flat in [city]', 'what commission does an agency charge', 'best agency to sell a chalet fast'. These searches have low unit volume but high intent + zero portal competition. Capturing 5-15 seller leads/month from long-tail is the most profitable SEO lever in the sector.

• Content cluster about 'selling my flat/house/space in [area]'
• On-page valuation or commission calculator (generates organic links)
• Guides on how to sell by property type (rural, inherited, currently rented, mortgaged)
• Schema FAQPage + HowTo for the most-searched guides
• Internal linking that channels informational long-tail to the contact / free valuation page

Real estate reviews with detailed process text ('we sold our flat in Lavadores in 5 weeks with Marisa, professional photography, 3 filtered viewings') are worth exponentially more than generic ones. For local SEO + for ChatGPT citation. A steady stream of 4-8 reviews/month with descriptive text beats one-off mass campaigns.

• Automated system after signing: WhatsApp/email with direct link + guided template (no forced script)
• Ask both buyer and seller — they're different experiences that enrich the profile
• Respond to ALL of them, including negatives with a professional tone
• Reviews with photo if the area allows (raise listing CTR in GBP)

Properties with premium assets rank MUCH better than thin templates. Professional photos (not mobile), 360 tour, exterior drone video, 400+ word description with real neighborhood details, floor plan. It's an €80-150 investment per property but it pays back through better time on page, more in-person visits and better sentiment in LLMs.

• Professional real estate photographer for ALL properties >€150,000 (guaranteed return)
• 360 tour with Matterport or equivalent for premium properties
• Exterior drone video for chalets, houses with gardens, singular properties
• Exportable floor plan + real measurements
• Description minimum 400 words with neighborhood data, nearby services, public transport
• Full RealEstateListing schema with price, floor_size, num_rooms, bath_count

Most real estate blogs write about 'the Spanish real estate market' — generic content copied from Idealista that doesn't differentiate. What DOES work: quarterly analyses of prices in your neighborhood or city, with real data (Land Registry, public transactions, your own anonymized data). An agency that publishes 'Casablanca Vigo Price Trend Q1 2026' with a verifiable data table becomes a local reference — and LLMs detect that.

• 1-2 quarterly reports on the neighborhood or city market
• Real data: Land Registry, INE, Bank of Spain, your own anonymized data
• Schema Article + Dataset if you publish a downloadable table
• Brand mentions in local press when the data is newsworthy (Faro de Vigo, La Voz)
• Agencies that become a journalistic local source end up cited by LLMs as authority