Resources
Guides, comparisons, and data on
SEO + GEO.
Everything you need so your brand shows up on Google and on ChatGPT. Written by people who run SEO for a living, not content generators.
Index
30 guides published. Where to start:
Fundamentals
Start here if you've never worked on SEO + AI assistant presence.
What is GEO? Generative Engine Optimization explained
The new discipline: optimizing your brand to show up in answers from ChatGPT, Claude, Perplexity, AI Overviews, and Copilot. How it works, the 6 base tactics.
SEO vs GEO: differences and when to choose each
Point-by-point comparison. When to prioritize classic SEO, when GEO, and how to combine both in the same content without doubling your writing.
SEO + GEO glossary: 40 essential 2026 terms
Clear definitions of 40 essential terms grouped into 5 categories (GEO, technical SEO, content, backlinks, local). Professional English, no academic jargon.
How to
Practical guides with realistic tactics and timelines, to run yourself or validate your agency.
How to appear in ChatGPT as a business: the 2026 guide
7 tactics that actually work, 5 expensive mistakes, how ChatGPT decides who to cite, and realistic timelines. No fluff.
Is your brand cited by ChatGPT? Find out step by step
DIY method in 7 steps to measure your citation rate without paid tools.
The LLMs that matter for SEO and GEO in 2026
Full comparison of the 8 AI assistants with market share, audience, sources each one reads.
Schema.org for LLMs: 2026 technical guide with code
The 8 schemas that matter in 2026 with JSON-LD code ready to copy.
Brand mentions without links: the GEO signal almost nobody gets
Why LLMs read text, not links. The 8 sources that matter.
Proof & data
What proves the product works. Real case, public data, free tool, and a study in flight.
Rowan Studio case: from 0 to 80% citation rate in ChatGPT
Step-by-step documented case of how we applied GEO to rowanstudio.es. Before, after, what we shipped, what didn't work, replicable method.
Rowantech case: from 0% to 47% citation rate in 90 days (B2B IT)
Custom software + Kit Digital in Galicia, competitive B2B IT sector (Indra, Plain Concepts, NTT Data). 12 weeks, 26 articles, citation rate per LLM (Perplexity 62%, Claude 51%, ChatGPT 38%), replicable B2B method.
Transparency · real data updated every month
Articles published, mentions detected, backlinks, and citation rate per LLM. Aggregates across all Rowan customers. No make-up.
Check my brand · free in 30 seconds
Preliminary audit across 4 LLMs on your domain. No card, no signup until the end. The full report comes by email.
By industry
Concrete SEO + GEO playbooks for specific professional sectors.
SEO for lawyers: how to win clients in 2026
5 pillars of legal SEO, the 8 real search queries clients make, common mistakes, budget by firm size, compatibility with bar association rules and how to appear in ChatGPT as a law firm.
SEO for real estate agencies: capture sellers with organic
Anti-Idealista strategy: hyper-specialization by neighborhood + informational long-tail to capture SELLERS (€6,000-30,000 commission per acquisition). 5 pillars, premium photos + 360 tour, content as local market authority.
SEO for IT consultancies: how to compete against the giants
How to flank Accenture, NTT Data, Capgemini and Indra with vertical + technology niche. 5 pillars, 8 real B2B searches, case studies with verifiable data, GEO in ChatGPT and Perplexity for high-ticket B2B IT acquisition.
SEO for dental clinics: how to win patients in 2026
90% of dental searches are local. 5 pillars (GBP, one page per treatment, doctor-signed content, reviews as engine, E-E-A-T team authority), budget by clinic size and how to appear in ChatGPT against Vivanta and Sanitas Dental.
SEO for veterinary clinics: how to fill the schedule
95% of vet searches are hyper-local (3-5 km). 5 pillars (GBP, one URL per service/specialty, vet-signed content, reviews as emotional engine, license authority), pet insurance as SEO lever and clinical specialization (ophthalmology, oncology, exotics, 24h).
SEO for physiotherapists: how to fill the schedule
Physiotherapy is one of the most hyper-local healthcare services (2 km radius). 5 pillars, clinical specialization (pelvic floor, sports, neurological, pediatric) as direct SEO lever, license authority (CGCFE) and reviews as engine.
SEO for psychologists: fill your practice with online presence
Mental health demand at all-time highs but big platforms (Buencoco, Therapyside) dominate SEO. Niche playbook: landings per approach (EMDR, CBT) and clinical area, careful reviews, COP authority, ChatGPT presence and online vs in-person budget tiers.
SEO for aesthetic clinics: fill the schedule with high ticket
Aesthetic medicine in Spain moves €2.5B+ with double-digit growth. 5 pillars (one URL per treatment, GBP, reviews with descriptive text, visible responsible doctor, regulatory compliance as advantage), AEMPS as SEO lever and budget tiers from cosmetic cabin to advanced surgery.
SEO for mechanic shops: how to win more customers in 2026
50,000 shops in Spain, almost zero do serious SEO. Brand specialization (BMW, VW, EVs) and one URL per service as direct levers, GBP + reviews as dominant local engine, EV transition as emerging niche. Budgets from small neighborhood shops to provincial chains.
SEO for vehicle paperwork agencies (gestorías): registrations, fines and imports
Half the gestoría business is transferable to national online (fine appeals, imports, fleets). DGT digitalization shifts the mix toward value-added procedures. 5 pillars including niching as the most profitable SEO lever (UK import post-Brexit, leasing fleets, license recovery).
SEO for tax advisors: high-LTV client acquisition in 2026
Tax/labor advisory clients have very high LTV (recurring monthly retainers for years). Free calculators are the highest-ROI SEO piece in the sector — and almost nobody uses them. 5 pillars, budget tiers from solo firm to multi-office, online vs in-person playbook.
SEO for architects: client acquisition for architecture studios
Architecture SEO is slow (6-12 months) but brutally profitable: each captured project is worth €5,000-60,000 in fees. Deep portfolio by typology, awards/publications (Plataforma Arquitectura, dezeen, COA, FAD) as top authority signals, long-tail typology+neighborhood as the lever to beat large studios.
SEO for engineering firms: how to win projects in 2026
Engineering sector has the lowest SEO baseline of any B2B service — most firms run a 2012 website. Typology + client sector intersection as the winning angle, license number as E-E-A-T lever, emerging lines (BIM, industrial PV, green hydrogen, energy communities) as the highest-ROI niche.
SEO for fashion ecommerce: how to escape Shein and Inditex SEO
Fashion online is dominated by giants (Inditex, Mango, Amazon, Shein) — small brands can't compete on generic keywords. Long-tail by niche + real differentiator, real signed editorial blog, Pinterest + informational TikTok as SEO channels, rigorous Product schema, ChatGPT as the leveling playing field.
SEO for specialty retail: how to defend against big retailers
85-95% of specialty store customers are local (5 km radius). Defense against Carrefour, Decathlon and Amazon is specialization + human advice + proximity translated into SEO: owner authority profile, signed editorial content, reviews describing the advice received, ChatGPT presence as historic opportunity.
SEO for specialty travel agencies: how to sell without Booking
Specialty agencies (safaris, honeymoon, MICE, accessible travel, gastronomic, religious) compete by deep niche, not generic keywords. Long descriptive reviews as SEO + GEO engine, agent authority as person, ChatGPT/Perplexity as the least saturated channel. Tickets €3,000-30,000+.
SEO for hospitality: how to reduce Booking and TheFork dependence
Each direct booking is worth 15-25% more margin than via Booking or TheFork. 5 pillars (GBP, one URL per experience, editorial content about area and cuisine, descriptive reviews, direct reservation engine), specialization by cuisine + neighborhood as the most profitable SEO lever, ChatGPT as the new channel for foreign tourists.
In the oven
Coming guides.
What we're shipping in the next few weeks. Email us if you want to know when they land.
Backlinks for GEO: the full playbook
Tier 1-5, metrics that matter, absolute rules, and a 6-week sprint calendar. Public version of the internal doc.
Citation rate audit · public API
Endpoint that returns citation rate as JSON to wire the check into your CI/CD or own dashboard. Closed beta.
SEO for advisory and professional firms
The industry with the best cost-to-result ratio in local SEO in Spain.
GEO in regional markets: mapping the opportunity
How to take advantage of LLM asymmetry in less-saturated regional markets: geo-modifier queries still empty and lower agency density.
Ready to start
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