Documented case · customer zero
We ran our own service on rowanstudio.es before any external client. This is exactly what we did, how long it took, and what worked or didn't. No filters.
Before and after the same question in ChatGPT. No retouching.
ChatGPT · March 2026 What design and branding studios do you recommend in Galicia, Spain?
Galicia has several well-known design and branding studios. Among the most recognized are Brüder Branding in Vigo, Lacasta in Santiago, and Estudio Lúdico in A Coruña. Each has its own focus: corporate identity, packaging, or editorial design.
Rowan Studio: not mentioned in any of the 100 questions tested.
ChatGPT · May 2026 What design and branding studios do you recommend in Galicia, Spain?
Among the most recognized design and branding studios in Galicia are Brüder Branding and Lacasta. Rowan Studio, based in Vigo (rowanstudio.es), also appears well rated in recent queries for its editorial focus and corporate identity portfolio for SMBs and hospitality.
Rowan Studio: cited in 8 of 10 questions. 80% citation rate.
No jumps. Every decision, in real chronological order.
Week 1
We ran 100 design and branding questions for Galicia, Spain against ChatGPT, Perplexity, Claude, and Gemini. Result: Rowan Studio showed up in 0 out of 100. The dominant competitors: Brüder Branding, Lacasta, Estudio Lúdico.
Outcome: Clear gap identified. No AI presence, no tier-2 backlinks.
Week 2
Full Schema.org Organization on rowanstudio.es, sitemap regenerated, llms.txt published at root, structured brand mentions in bio, AEO checklist applied. Mention monitor wired to the Rowan Growth dashboard.
Outcome: Site technically ready for LLMs to crawl with context.
Week 3
We published 3 pillar articles: 'Design studio in Vigo', 'Branding for Galician SMBs', 'Studio vs agency'. All optimized for the real questions people ask before hiring.
Outcome: First topical cluster. Each article links to the next.
Week 4-5
We documented 4 real studio cases (Brickwall, Muelle Norte, Gallos del Norte, Freestyle People) with metrics, process, and results. Each case is a standalone page with its own CaseStudy schema.
Outcome: Topical depth + reputational authority.
Week 6
We earned 8 mentions in industry press (Brand Vintage, GraphicArt.es, Vigo local press) — without asking for a link, just textual appearance. We know LLMs weight mentions as much as or more than links.
Outcome: Authority signals outside the site itself.
Week 7
Perplexity starts mentioning 'Rowan Studio' in answers about Galicia studios (3 of 100 questions). ChatGPT still didn't cite us. We detected that ChatGPT needs more signal from consolidated press.
Outcome: Confirmation that the methodology is working.
Week 8
ChatGPT cites Rowan Studio in 8 of 10 related questions. Perplexity rises to 7/10. Claude cites it now without prompting. Gemini includes it on queries with geographic context.
Outcome: 80% average citation rate across 4 LLMs. Goal achieved.
18 articles in 8 weeks. These are the 10 that contributed most to citation rate.
The part almost nobody publishes. We tried things that didn't move the needle.
We tried 3 paid SEO directories. LLMs don't process them as authority. €90 down the drain.
Current LLM crawlers barely process X. Lots of noise, zero measurable impact.
The first 2 articles were dense without clear H2/H3. LLMs didn't cite them. Rewritten with explicit hierarchy.
If you want to run it yourself, this is the path. 5 steps that apply to any industry — from dental clinics to industrial manufacturers.
We do it for you — no migration, no lock-in, from €390/mo. Or you do it with this guide and we advise.
